Retail giant Walmart wants to stop rival Amazon from becoming a big player in one competitive space.
During the pandemic, Walmart invested millions in improving its curbside pickup and delivery options.
Now, it wants to make those services available to third-party grocery stores.
Walmart Goes White Label means that people getting deliveries will think it's coming from their local grocery chain and not Walmart.
Essentially, this puts Amazon-like delivery capabilities in the hands of local grocery stores, giving them at least a chance to compete.
Walmart, as you would expect, wants people to believe it's concerned about the same midsized and independent businesses it has competed with and driven out of business..