A static view and click count is something you don’t want if you’re making a livelihood by posting material online. You can be sure that the same individuals are looking at your work because of this fact. This is a good sign since it demonstrates that you were able to target the proper audience and convince them that you were relevant enough for them. The other side of this is that you’ve failed to attract new viewers.
Worse, you’ll see a decline in views and clicks over time. Everyone blogs, but that doesn’t mean that they should stop trying to improve their material. Stability or decline in traffic is due to a variety of factors, including changes in your specialty or business, a shift in how people like to consume information, and the overall quality of your content.
Redesigning your content and giving it a new coat of paint might sometimes be all it takes to boost your viewership figures and reduce the reasons for drop-offs.
Why Repurposing Your Content Is Essential
When it comes to blogging, one of the most popular fallacies is that you have to produce new material nonstop. As a matter of fact, this may be the primary reason why your content’s overall number of clicks each post is decreasing. More than four or five articles every day will not give your audience time to process what they read before they have to start digesting the next one.
The solution does not lie in creating an endless stream of information. What you need to do is ensure that your material reaches a larger audience. And reusing material is precisely what it does. It repurposes your previous material, giving it a fresh new appearance and feel.
Consider the following advantages of reusing content:
Get noticed by a new demographic.
There are those who prefer to look at images rather than read, others like movies, and still others prefer to listen. By repurposing your content to meet the needs of at least two distinct media platforms, you open yourself up to a whole new group of potential customers.
Getting a second look at your previous material
Content’s performance is 80% optimization and 20% chance. Your audience may not be in the mood to read, there may be Internet speed issues, or it simply doesn’t display on everyone’s timelines on the day that you post an article. When it comes to content repurposing, it provides your work an opportunity for a second shot at being recognized and read. This is a chance to reintroduce your well-researched work to the public eye.
Emphasizing a topic in a novel manner
The Rule of Seven states that an audience must view your message at least seven times before making a purchase. This implies that you must advertise your information repeatedly before a reader is persuaded to accept your point of view. This technique enables you to use your previous information in new ways while still reinforcing the message it originally conveyed. Regardless of how it’s presented, the underlying message is the same: authoritative and well-researched.
Search engine optimization
According to a BrightEdge survey, a large portion of your site’s traffic still originates from organic search. You may increase your organic search presence by repurposing material that has previously been optimized.
Repurposing what content is necessary
If you’ve been blogging for a long time, you’ll have a big list of ready-to-repurpose materials at your disposal.
To begin, order your material by how popular it is, going from most popular to least popular. If your postings are garnering a lot of attention, you should look at how many views they received when they were published, as well as the times when those views dropped. This will assist you in narrowing down your list of potential repurposed material and determining the best format to employ for each item on your list.
It’s important to remember that popularity isn’t the sole metric. You might also choose an article from your archive that is always relevant. In order for a piece of material to be considered evergreen, it must retain its usefulness and relevancy throughout time. This might include things like the fundamentals of your marketing, as well as more static knowledge from fields like history or psychology.
Choose information that is updatable, as well. In this category are articles that employ outdated examples and circumstances, such as references to Hotmail or any other Jurassic Internet reference. This should be updated with fresh data, pertinent examples, and current trends.
Content may be used in several ways.
When deciding whether the material should be reused, there are many methods to choose from.
Turning blog posts into comprehensive instructions
You may have previously written on the same subject a dozen times. That can be repackaged by aggregating all of those posts and creating an ultimate guide.
As an example, if you’ve written about Moroccan culture, cuisine, traditions and vacation spots in individual blogs, you may transform that into The Ultimate Guide to a Moroccan Vacation.
Case Studies based on A/B Test Results
An A/B test should be performed anytime you make several changes to your website. Collect and organize your data so that you may publish it as a case study after you perform this test. If you’re writing about the workings of the Internet or commerce, this is extremely useful.
Transferring a domain name from one company to another is one example of this. There are two options: you may select a budget, and then list each benefit you received from each of the two sites. Speed, usability, and customer service are all factors to consider.
Video series from Webinar
If your webinar was a huge success, try putting together a video instruction for people who couldn’t make it. Allows customers to learn at their own speed, but also gives you the opportunity to bring in new visitors through YouTube.
All-in-one instructions to e-readers
With enough “Ultimate Guide…’ postings, you can easily make this into a free e-book. You may provide new subscribers a free copy of this ebook to show them what great material you produce.
Infographics as blog entries
There are certain articles that benefit from graphic representation. Transform a complex piece of material into an infographic that your audience can consume in a single look.
Pod casts of blog entries
There is a solid reason why podcasts have grown so popular in recent years. It eliminates the need for people to constantly glance down at their phones to read or watch while commuting or working.
Convert your blog article into a script by copying and pasting it. Find out what topics you should expand on and how you may explain graphs on audio by changing the phrasing.
It’s a good idea to repurpose your efforts so that they don’t go to waste. Variations may be simply created in order to meet the needs of various target audiences and to profit from the additional leverage. Even if your website’s traffic slows, you’ll have a game plan in place to keep things moving forward.